CLIENT: BMW OFFERING: VR Design / Development

BMW wanted to create an experience that was bolder than traditional campaigns and would allow consumers to have a more tangible look at the BMW X3 in their 4S dealership stores. Virtual reality was the perfect medium to achieve this, not only allowing consumers to experience the car, but customize their ideal model and learn much more about the car.

Using Oculus Rift headsets, consumers were able to experience the car virtually via the interactive car configurator, allowing them to create their own X3 by selecting from a range of features – including colour and wheel trims. Consumers also had the opportunity to check out main features of engine and chassis and interact with them with touch controller.