CLIENT: CITI CONSTRUCTION OFFERING: BRANDING, GRAPHIC DESIGN

CITI Construction Ltd. is a Beijing based Chinese construction company. The logo use to be a combination of Stars, Stripes and 100% sign. The new design is to emphacise on the 100% customer satisfaction and its construction nature. As the main design language, non-gradiance and gradiance combination represents the 100, and layers of blue stripes represent the levels of a building.